It’s probably easy for most to say that Apple Inc is totally and completely 100% pop culture. Some would say it’s pop culture at its worst. However, since I am an absolute genius in the “pop culture” category, I must explain that Apple is not pop culture. Here, I’ll prove it: Look at the brilliance behind how their market their iPod.
Yep. That ain’t pop culture, my friends. Also, I’d like to note something: This week many big American companies have been reporting their earnings from the 1st quarter of 2009, a quarter that is predictably kicking the ever loving shit out of most corporate balance sheets. Yesterday it was Apple’s turns to report earnings. So what happens?
Apple Inc. reported a surprise gain in net income for its second fiscal quarter as sales of the company’s iPod and iPhone products came in ahead of expectations for the period.
You know how big that is in today’s economy? It’s HUGE! People hate on Apple a lot and for good reason: it’s got a self-obsessed following that really thinks Apple products are the greatest gadgets on earth.
Problem is, THEY’RE RIGHT! Hold your opinions, shitheads. Just remember something, regardless of whether you have a PC or not, Apple made PC its bitch. ‘Nuff said.
*Sometimes you’re just born to be a pimp. I envy this kid.
Compare those earnings yesterday with this little headline from Apple’s Public Enemy #1, Microsoft just after the market closed today:
Software giant’s profit falls sharply, as sales of computers loaded with its software dip and it absorbs charges for layoffs and investments. Company says it sees weakness continuing through ‘at least the next quarter.’
The thing to remember about where Apple sits in the pop culture discussion is this: Less than 10 years ago, it was only Microsoft and Dell. That was pretty much it. Apple had it’s Macintosh but it wasn’t even close to the level of the other two. These days, the other two aren’t even close to the level of Apple. Funny how things change, ain’t it? Back then, Apple wasn’t in the public’s eye so much. A little but not much. Microsoft and Dell were and everyone shunned Apple. Why? Because it wasn’t pop culture yet. Now, it is. The difference? It told pop culture to fuck off and created their own direction and blew everyone out of the water. Take that, pop culture.
Case closed. Apple rocks. PC sucks ass.
If you needed any more proof, I provide you with one more picture proving Apple’s brilliance.
